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Google layoffs: Tech titan eliminates hundreds of jobs in ad team tweak

17Jan

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Technology

Google layoffs: Tech titan eliminates hundreds of jobs in ad team tweak

[ad_1] Google layoffs: The Alphabet-owned company on Tuesday confirmed it is eliminating "a few hundred" positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity. The job cuts to its "large customer" sales team are intended to result in better support for small and medium size businesses advertising on Google's platform, according to the internet giant.Expansion of small business ad teams at Google was expected by the company to result in increased hiring this year. Google made no mention of generative AI, which is disrupting many sectors including advertising. Also read: Samsung Galaxy Unpacked LIVE Updates: Samsung to unveil flagship Galaxy S24 series, Galaxy AI, and moreLast week, Google's cloud computing unit announced new AI tools ...

Google Is Rolling Out More AI Features for Customers on the Cloud

[ad_1] Google announced a raft of new artificial intelligence-powered features for customers of its cloud-computing business, as the technology giant jostles for dominance in the burgeoning field with rivals such as Microsoft Corp. and startup OpenAI.As Silicon Valley buzzes about so-called generative AI — software that can create images, text and video based on user prompts — Google Cloud offered a glimpse of what it's doing to keep up in the race. In a demonstration, the company showed how cloud customers will be able to use its AI tools to create presentations and sales-training documents, take notes during meetings and draft emails to colleagues. The company also made some of its underlying AI models available to developers so they can build their own applications using Google's te...

Bad news for Google, Amazon and Microsoft

[ad_1] Regulators push back against cloud providers including Google, Amazon and Microsoft. Emissions linked to cloud computing aren't being properly accounted for in carbon calculations, potentially overstating corporate progress on net-zero pledges and hindering the broader effort to curb greenhouse gases. “It has become something of a hidden emissions issue,” said John Ridd, chief executive officer of Greenpixie, a UK-based firm that designs software to identify cloud emissions. Ridd will discuss cloud-related emissions at a COP27 panel Thursday. Cloud-based emissions are on the rise as more businesses shift data-crunching away from on-site servers to Internet-based ones run by the likes of Amazon.com Inc., Google parent Alphabet Inc. and Microsoft Corp. And it's proving harder to ...