Tag: Google advertisers

Tired of accepting cookies? Good news! Google Chrome is killing them off for 30 mn users

15Dec

By adminNo Comments

Technology

Tired of accepting cookies? Good news! Google Chrome is killing them off for 30 mn users

[ad_1] If you are like us, you probably hate it when you visit a website for the first time, and even before you have managed to read a word on the page, an annoying pop-up shows up asking you to accept or reject third-party cookies before continuing. There is good news for you if you do feel the same. Google also shares your sentiments and is planning to block them entirely from Google Chrome. But the reason is bigger than sheer annoyance. Google thinks it is not good enough for your privacy and wants to replace it with something better.According to a report by Gizmodo, Google Chrome will block third-party cookies for 1 percent of its users starting on January 4. This is roughly about 30 million Google Chrome users. Google will do this through its Tracking Protection feature. The plan ...

Google Ad changes leave marketers flying blind, expert says

14Oct

By adminNo Comments

Technology

Google Ad changes leave marketers flying blind, expert says

[ad_1] Alphabet Inc.'s Google quietly made changes to its advertising platform that significantly limits the amount of information marketers have about where their spending is going, according to an expert called on behalf of the federal government in an ongoing antitrust trial against the search giant.“Google controls the rules and influences the outcomes of its auctions and these auctions are a black box to advertisers,” said Kinshuk Jerath, a marketing expert at Columbia Business School, who testified in federal court in Washington as part of the US Justice Department's case. In September 2020, Google changed what information it provides to advertisers about the text ads that appear at the top of a search results page, Jerath said. The change to those so-called search query reports r...