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MoS Rajiv Chandrasekhar on AI, ad-tech monopolies and big tech dominance including by Facebook, Google

7Feb

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Technology

MoS Rajiv Chandrasekhar on AI, ad-tech monopolies and big tech dominance including by Facebook, Google

[ad_1] Union Minister of State Rajeev Chandrasekhar while speaking at the DNPA Conclave & Awards 2024 event spoke at length about the influence of artificial intelligence (AI) and how ad tech monopolies are the biggest concern for digital media. The Union Minister of State also highlighted how India's technology growth has been “spectacular” and how the emergence of AI tools has been beneficial but is also affecting the media ecosystem in India. During his talk, the minister also highlighted the upcoming benefits to be derived through the upcoming Digital India Act and the impact on “visible asymmetries”. Rajiv Chandrasekhar on ad tech monopoliesMoS Chandrasekhar spoke at length about AI and the challenges that the current digital media ecosystem in India is facing. When asked about...

Google Ad changes leave marketers flying blind, expert says

[ad_1] Alphabet Inc.'s Google quietly made changes to its advertising platform that significantly limits the amount of information marketers have about where their spending is going, according to an expert called on behalf of the federal government in an ongoing antitrust trial against the search giant.“Google controls the rules and influences the outcomes of its auctions and these auctions are a black box to advertisers,” said Kinshuk Jerath, a marketing expert at Columbia Business School, who testified in federal court in Washington as part of the US Justice Department's case. In September 2020, Google changed what information it provides to advertisers about the text ads that appear at the top of a search results page, Jerath said. The change to those so-called search query reports r...

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