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Google against potential European Union break-up order over abuse of online ad dominance

9Dec

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Technology

Google against potential European Union break-up order over abuse of online ad dominance

[ad_1] Alphabet's Google on Friday criticised a potential order from EU antitrust regulators to sell part of its lucrative adtech business, saying it was disproportionate and not right for its advertising partners.The comments from Google's director Oliver Bethell and its vice president for global ads Dan Taylor came after the U.S. tech giant responded to EU charges issued to the company in June. "We are opposed to divestment. We don't think that's the right outcome for this case. We think this is a tremendously efficient part of our business," Bethell told reporters. "And that kind of remedy would be disproportionate in the circumstances and we have explained that to the Commission in our response to their statement of objections," he said.The European Commission said Google has since ...

Factbox-The sun never sets on Google’s antitrust woes

[ad_1] Alphabet Inc's Google, whose clout in search, the Android smartphone operating system and online advertising upended those markets, faces antitrust fights in the United States, Europe and India. Alphabet Inc's Google, whose clout in search, the Android smartphone operating system and online advertising upended those markets, faces antitrust fights in the United States, Europe and India.The following are some of the antitrust battles Google is fighting globally: INDIA: Google lost a big fight in India in mid-January when the Supreme Court refused to block an order from the Competition Commission of India which required Google to remove restrictions from its popular Android smartphone operating system. The order, for example, requires Google to allow users to delete apps like its...

US lawsuit against Google could benefit Apple and others

[ad_1] The Justice Department's complaint against Google on Tuesday called for the company to divest Google Ad Manager, a suite of tools including one that lets websites put ad space up for a sale and another that served as an ad marketplace that automatically matched advertisers with those publishers. A landmark lawsuit by the U.S. Justice Department against Alphabet's Google over its dominance of advertising technology could help rivals and websites that sell ad space, but leaves an uncertain future for the advertisers themselves, experts told Reuters. The Justice Department's complaint against Google on Tuesday called for the company to divest Google Ad Manager, a suite of tools including one that lets websites put ad space up for a sale and another that served as an ad marketpl...