Elon Musk talks X advertising, birth rate at PM Giorgia Meloni political festival
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Elon Musk claimed Saturday that advertisers were returning to X (formerly Twitter) after an exodus, at a Rome meeting where he also warned Italy's low birth rate could put off investors. The billionaire was a star guest at the Atreju political festival organised by Italian Prime Minister Giorgia Meloni's far-right Brothers of Italy party.
Asked about advertisers who had abandoned his platform over concerns about extreme posts, Musk said: "I think X will be fine, and we are actually already seeing advertisers return to X."
He added: "Brand advertisers are always worried about their brand.... But I think it's a short-term issue."
Musk's comments were more upbeat than previously, when he said the advertising boycott could "kill the company".
On Saturday, he said some of the organi...