Hertz Electric Vehicles Could Be the Auto Industry’s Safety Net
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Big fleet sales to rental car giants could soak up EVs if mid-market buyers don’t come to the party.
It wasn't that long ago that sales to rental fleets were seen as a sign of failure. With the dawn of the electric-vehicle age, that's changing. In the past, automakers typically took aging or unpopular models, stripped them of many creature comforts and sold them to the likes of Hertz and Avis at discounted prices. It was a way to keep production lines moving until a freshened version of the car got to market. Electric vehicles are hot sellers right now, so cutting big deals with Hertz and other fleet buyers isn't the desperate move that it once was, but it sure is an insurance policy. Both Tesla and General Motors...