“Chamach Khila”: Amul Pays Tribute To Amar Singh Chamkila With Creative Topical
[ad_1]
Amul is often in the spotlight for its creative topicals. These creatives often feature clever wordplay, witty imagery, and references to trending topics. Recently, the dairy brand paid tribute to the film Amar Singh Chamkila by Imtiaz Ali– a biopic on the legendary folk singer Amar Singh Chamkila, with a fun artwork. The tribute shared on Instagram features a cartoon image of actor-singer Diljit Dosanjh as Amar Singh Chamkila in a blue kurta and actor-singer Parineeti Chopra as Amarjot in a pink salwar, both holding Amul butter toasts as they perform on stage. The overlay text cleverly said, “Ek Chamach Khila”, also labelling Chamkila as “Punjab da buttar.”
“#Amul Topical: Diljit Dosanjh makes waves in the Imtiaz Ali/AR Rahman hit musical drama, Amar Singh Chamkila!” the caption...