Tag: consumer

Toast Without The Hangover: The Rise Of 0 ABV Beverages Is Changing The Game
1Apr By adminNo Comments
Health

Toast Without The Hangover: The Rise Of 0 ABV Beverages Is Changing The Game

[ad_1] Gone are the days of settling for mundane soft drinks or saccharine fruit concoctions. Today, we find ourselves amidst a fascinating transformation in the realm of non-alcoholic drinks, where intricate and innovative flavour profiles take centre stage, captivating palates far and wide. This shift has given rise to a wave of experimental bar menus that treat non-alcoholic libations with the same reverence as their spirited counterparts.The Rise of 0 ABV BeveragesThe surge in popularity of 0 ABV drinks is more than just a reaction to a growing emphasis on well-being; it's emblematic of a conscientious imbibing movement akin to Dry January. Consumers are now embracing this trend wholeheartedly, craving refined tastes and premium options in their beverage selections. These beverages a...
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In digital age, here is why the Indian consumer should care about ESG
6Feb By adminNo Comments
Technology

In digital age, here is why the Indian consumer should care about ESG

[ad_1] In recent years, you must have heard of Environmental, Social, and Governance (ESG) and how companies are embracing ESG principles. If you think this trend is just a corporate one, think again. ESG has direct implications for consumers, moulding purchasing decisions and creating a more sustainable and ethical marketplace. Moreover, in this digital age with all information at our fingertips, ESG principles are converging with technology to transform the consumer landscape in India.Recent reports show that ESG investments in India have increased from US$330 million in 2019 to US$1.3 billion in 2023, proving the significance of ESG. Companies need ESG not just to cater to the consumer; investors are duly interested in companies with ESG-focused practices, because the resulting regul...
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