Apple Vision Pro vs Meta Quest 3: The mixed reality race between two tech titans
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Apple and Meta are two of the world's biggest tech companies, and both of them have dipped their toes into a new technology recently - mixed reality. While Meta Platforms is no stranger to mixed reality, courtesy of its Metaverse and Meta Quest lineup, it has eluded Apple so far, but not anymore. At the World Wide Developers Conference (WWDC) 2023 on June 5, Apple took the wraps off its first-ever mixed reality headset, the Apple Vision Pro. Although both of these headsets aim to improve mixed reality, they target different demographics.
Apple Vision ProDeveloped by Apple's unit called Vision Products Group (VPG) led by Mike Rockwell, the Vision Pro is a spatial computer that allows users to experience apps and features in an augmented reality (AR) and virtual reality (VR) enviro...