Apple Music Takes Over Pepsi as Presenter of Super Bowl Halftime Show
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Apple Music will become the title sponsor of the Super Bowl halftime show, taking over from PepsiCo Inc.
Apple Music will become the title sponsor of the Super Bowl halftime show, taking over from PepsiCo Inc., which has had its name on the star-studded intermission program since 2013.Apple Inc.'s sponsorship begins this season with Super Bowl LVII, which will be played in Arizona in February. The $2.5 trillion tech company may have paid as much as $50 million a year for the five-year deal, Sportico reported, without saying where it got the information. The pricey sponsorship's announcement also coincides with Apple's bid for the rights to stream the NFL's Sunday Night games. The company is considered the front-runner ...