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Amazon Shoppers Forgo Big-Ticket Items as Prime Sale Gets Going

11Oct

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Technology

Amazon Shoppers Forgo Big-Ticket Items as Prime Sale Gets Going

[ad_1] Amazon.com Inc.'s fall sale for Prime subscribers kicked off Tuesday with price-conscious shoppers mostly snapping up deals on low-cost kitchen gadgets and apparel rather than splurging on big-ticket items.Customers spent an average of $38 during the event's first eight hours, up 2% from the same period last year, according to Attain, a research firm that harvests data from credit card transactions. While shoppers are skimping on their purchases now, Amazon is monitoring customers' browsing activity so it can offer them customized deals later in the season when they're prepared to spend more, said Brian Mandelbaum, chief executive officer of Chicago-based Attain. Other retailers looking to draft off Amazon's sale are doing much the same. “This is a master class of how to have for...

Why Amazon put services in the spotlight for Prime Day

[ad_1] Amazon shoppers snagged deals on food delivery, travel and healthcare during a two-day Prime Event that ended on Wednesday, highlighting the potential for growth in services at an e-retailing giant long focused on goods.Amazon's 200 million U.S. Prime members snapped up $12.7 billion in merchandise, a record sum representing year-over-year growth of 6.1%, according to Adobe Analytics, with many seizing on discounts to load up on back-to-school supplies. The sale of services and experiences might not have made a huge impact on its bottom line as yet, but Amazon could be hoping that will change over time. "Amazon has extracted all of the value that it can from being merely a pass-through of goods, and is trying to move up the value chain," said David Klink, an analyst at Huntington...

Amazon Prime Day pushes US online sales up 6% in first 24 Hours

[ad_1] US consumers spent $6.4 billion online in the first 24 hours of Amazon.com Inc.'s Prime Day, according to Adobe Inc. That's up 6% from a year ago but fell short of estimates for even stronger growth as shoppers hunt for bargains.The 48-hour event, now in its 9th year, began Tuesday and runs through Wednesday. The promotions are designed to help Amazon grab new paying customers and deepen its relationship with existing ones before the holiday season. The research firm Numerator reported that the event was off to a strong start. As of 8 a.m. New York time, the average order size was $56.64, up 7% from a year ago, Numerator said Wednesday. Home goods and household essentials were the best-selling categories. Adobe said about 6% of orders were made using buy now, pay later services, ...