End of Amazon? Amazon Is Ubiquitous. But It Isn’t Invincible Anymore
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The firm has written the rules of modern retail. After a disappointing year, it may not be able to keep winning at its own game.
Amazon.com Inc.'s founder has long been obsessed with the company's beginning — and its end.In 2013, Jeff Bezos told 60 Minutes that companies have short life spans, “even the shiniest and most important of any era.” In his final letter to shareholders as CEO in 2021, with Amazon valued at more than $1.5 trillion, he quoted a book by evolutionary biologist Richard Dawkins to suggest that the e-commerce giant is in a constant state of “staving off death.” The idea seemed absurd in the middle of the pandemic. Amazon's online sales had exploded as people avoided stores. Restless consumers, buoyed by stimulus payments, were on a shopping spree. Between 20...