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The global soda brand Pepsi has recently unveiled a new logo that has a simple, classic design with a touch of nostalgia. Since its inception in 1898, the brand has made several changes to its logo over the years. The current logo, which appears on soda bottles, was introduced in 2008. Now, after almost 15 years, it’s time for a change. Todd Kaplan, the Chief Marketing Officer at Pepsi, shared the new logo on his Twitter handle and wrote, “Welcome to a new era of Pepsi! I’m proud to share our new Pepsi logo and visual identity, which will be rolled out in the US this fall!” The brand has released a statement stating that the new Pepsi look will be available in the North American market this fall, during their 125th anniversary, and will be available worldwide by 2024.
Also Read: Wait, What? Man Addicted To Pepsi Drank 10 Litres A Day For 20 Years
🚨 Welcome to a new era of Pepsi!🚨
Couldn’t be more proud to share our new Pepsi logo and visual identity that we will be rolling out in the US this fall! pic.twitter.com/OC80a6PyDd
— Todd Kaplan (@T_Kap) March 28, 2023
Todd Kaplan also shared a teaser video that read, “Allow us to reintroduce ourselves…”
Allow us to reintroduce ourselves… 👀#Pepsi#PepsiProud#Designpic.twitter.com/zWXHlfEHiu— Todd Kaplan (@T_Kap) March 28, 2023
According to a report in CNN, this new logo – with Pepsi written at the centre of the globe – looks a lot like the 1990s version, which seems to have stuck in people’s mind. Hence, eliminating the minimalistic approach to the existing design, Pepsi decided to keep it strong, bold and confident. “We couldn’t ignore that kind of insight…Instead of rejecting it, we decided to embrace it,” told Mauro Porcini, PepsiCo’s chief design officer, as per CNN. The report further says that the change in the logo is also to draw attention to its zero sugar line which plays a key role in the company’s future growth plan.
Also Read: Crystal Pepsi: Pepsico Brings Back Clear Soda To Mark Its 30th Anniversary
Let’s take a look at the change in Pepsi’s logo designs over the year:
Photo Credit: Twitter
The first look of the new logo was unveiled on social media on Tuesday. And in no time it took Twitter by storm, prompting an array of reactions. While some liked the essence of nostalgia, some seemed quite unimpressed.
Here’re a few reactions to Pepsi’s new logo:
“In memoriam to the last Pepsi logo, here’s once again fragments of the utterly unhinged design document,” a comment read.
In memoriam to the last Pepsi logo, here’s once again fragments of the utterly unhinged design document. pic.twitter.com/93JkVAcSjB— Tío Diego 🗯‼️ (@Monodi) March 28, 2023
Another comment read, “The Pepsi logo is getting replaced. So let’s all remember the Gravitational Pull of Pepsi in its honour”.
the pepsi logo is getting replaced so lets all remember the Gravitational Pull of Pepsi in it’s honor pic.twitter.com/VZN82W0EIm— john (@mexicanwilddog) March 28, 2023
A third comment read, “Same guy designed the Twitter Blue logo. The lack of creativity is staggering!”
Same guy designed the Twitter Blue logo. The lack of creativity is staggering! pic.twitter.com/FoTIzZR7Zi— muto (@mutohd) March 28, 2023
A person stated, “Not sure how I feel about the font.”
Not sure how I feel about the Font.— AdVenture Capitalist (@AdVenture_CapHH) March 28, 2023
Another comment read, “I kind of like it better. I don’t know about you all.”
I kinda like it better, idk about y’all pic.twitter.com/LHFxNhQzcE— Bad Idea (@ThnkVNext) March 28, 2023
“It’s retro and modern. They made the right call. The previous logo was a departure that forgot about what made Pepsi cool,” another person wrote.
It’s retro and modern. They made the right call. The previous logo was a departure that forgot about what made Pepsi cool.— art tavana (@arttavana) March 28, 2023
What are your thoughts on this new Pepsi logo? Share it with us in the comments below.
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