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Google has started rolling out verified checkmarks to Gmail users! The purpose of these blue checkmarks is to confirm the identity of select senders by displaying the checkmarks next to their names. This new feature will be available to companies that have adopted Gmail’s existing Brand Indicators for Message Identification (BIMI) feature.
The BIMI feature for Gmail was initially launched in 2021 after undergoing testing in the previous year. It functions as an additional security measure, and senders are required to utilize robust authentication as well as authenticate their brand logos to have them displayed as an “avatar” in emails. Additionally, BIMI assists email security systems in distinguishing between spoofed or phishing emails and genuine ones.
Furthermore, strong email authentication helps users and email security systems identify and stop spam. Not just that, the feature allows senders to utilize their brand reputation, boosting trust in email sources and offering recipients a more engaging experience, resulting in an improved email ecosystem overall.
However, blue checkmark verification is not a new concept. Twitter, YouTube, Pinterest, TikTok, LinkedIn, and many other platforms have some sort of verification badge.
Who will get it?
It may take up to three days for the feature to be fully visible. Google has confirmed that it will be accessible to Workspace customers, G Suite Basic and Business customers, as well as those with personal Google accounts. Though, it must be noted that there is no end-user setting for this feature.
How to get BIMI
In order to make use of BIMI for your outgoing emails to Gmail and other platforms, it is important to ensure that your organization has implemented DMARC and that you have verified your logo with a VMC issued by a Certification Authority like Entrust or DigiCert.
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