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It’s the season for the Indian Premier League (IPL) and the excitement of most cricket fans is at an all-time high. Well, it turns out that Mahindra Group chairman Anand Mahindra has also “reserved” his “season tickets”. But wait there is a twist to the story. The industrialist has booked his tickets not for the IPL cricket tournament but for the Idly Premier League. Didn’t get it? On Sunday, Anand Mahindra shared a post on the social media platform X (formerly Twitter), featuring a picture of a banner outside a restaurant. The banner informed that Chennai’s famous restaurant chain Geetham is hosting the Idly Premier League, on the occasion of World Idly Day—March 30. The event, which started on March 22 and goes on till April 7, offers multiple varieties of idlis. The text on the banner read, “Idly Premier League for World Idly Day 5-in-1 platter and more!”
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Just below the header, the restaurant has mentioned the lip-smacking menu and the timings. The dishes under the subheader “platter”, read, “Thatte idly, masala idly wedges, mini paruppu podi idly, mini idly chaat, mini elu podi idly”. If you wish to dine in, it will cost you Rs 199, while takeaway delivery will cost you Rs 249. All outlets of the restaurant remain open from 7 AM to 11 AM and 4 AM to 11 PM. Lauding the creative marketing tactics, Anand Mahindra wrote, “There’s no stopping Indian creativity in marketing…This ‘IPL’ gets the highest ratings on a Sunday morning. I’ve reserved my ‘season tickets’ for Sunday Idly home delivery…Let the games begin…”
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There’s no stopping Indian creativity in marketing…????
This ‘IPL’ gets the highest ratings on a Sunday morning.
I’ve reserved my ‘season tickets’ for Sunday Idly home delivery…
Let the games begin… pic.twitter.com/Ea9CPrle6D— anand mahindra (@anandmahindra) March 31, 2024
Needless to say, the comments section was flooded with reactions from happy foodies. One user simply said, “Taste,” followed by the emoji for superb.
Taste ????— Vivek Kumar Mishra???????? (@vivek23mishra) March 31, 2024
Some even agreed with Anand Mahindra and praised the creativity on the banner. A user wrote, “The wording of Idly Premier League is just out of the world creativity.”
The wording of Idly Premier League is just out of the world creativity ????????— Apuroop Achanta (@digitaldetox_9) March 31, 2024
Another wrote, “So creative sir.”
So creative sir— Karan Singh Bhati (@KaranSi57551491) March 31, 2024
A comment read, “That’s awesome! Indian creativity is truly unstoppable. IPL is such a big hit, and, amazingly, it gets the highest ratings on a Sunday morning. Your Sunday Idly home delivery sounds like the perfect way to enjoy the games. Let the excitement begin!”
That’s awesome! Indian creativity is truly unstoppable. ???????????? IPL is such a big hit, and it’s amazing that it gets the highest ratings on a Sunday morning. ???????? Your Sunday Idly home delivery sounds like the perfect way to enjoy the games. Let the excitement begin! ????????— Jayvirsinh varu (@JayvirsinhVaru) March 31, 2024
Another read, “This idly corner must have hired IIM guys for marketing and selling idly.”
This idyi corner must have hired IIM guys for marketing and selling idly— Swati Swagatika (@SwatiSwagatik20) March 31, 2024
Tell us what you think about the Idly Premier League.
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