Women, men, young and old: How India is snacking on mobile gaming


India has become the fifth-largest mobile gaming market across the world supported by access to affordable smartphones, low network data tariffs and improving mobile internet speeds

Topics

Mobile gaming market | InMobi | smartphones



Samreen Ahmad  | 
Bengaluru 



Home to one out of 10 gamers across the globe, gaming is now competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention in India. According to an mobile gaming report, the country has become the fifth-largest across the world supported by access to affordable smartphones, low network data tariffs and improving mobile internet speeds. The onset of the Covid-19 pandemic also brought about a significant shift in mobile usage and consequently in mobile gaming too. According to estimates, 44 per cent of India’s smartphone population will be playing games on their devices by 2022.



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First Published: Fri, March 19 2021. 13:12 IST





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