Tag: United Airlines

Technology

Twitter, ad verification company partner to give advertisers tweet-level analysis

Twitter, ad verification company partner to give advertisers tweet-level analysis Twitter Inc and Integral Ad Science, a digital ad verification company, will team up to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday. The partnership comes at a time when the social media platform is struggling with falling revenue, as advertisers slash their spending on the platform after billionaire Elon Musk made several changes following his takeover. "Marketers are looking for confidence to continue to invest in Twitter and eventually grow their investment in Twitter... and that is what this is all about," said Craig Ziegler, senior vice president, Product Management of Integral Ad Science. IAS will also give advertisers mea...
Technology

Remaining Twitter Advertisers Are Still Undecided on Sticking With Musk

Several big-name Twitter advertisers are monitoring Elon Musk’s changes to the service. Several big-name Twitter advertisers are monitoring Elon Musk's changes to the service, watching and weighing whether to stay on the platform even as United Airlines Holdings Inc. joined a spate of high-profile marketer defections. Microsoft Corp., Verizon Communications Inc. and Charter Communications Inc. are among the companies taking a wait-and-see approach, and have not yet made a decision about their Twitter advertising, according to people familiar with the matter, who asked not to be identified discussing private information. The companies declined to comment. United Airlines suspended its advertising on Twitter earlier this week, spokeswoman Leslie Scott said Friday without commentin...
Technology

Tesla’s Vegan Leather Supplier Bets Material Will Be Used Everywhere

The goal for Noboru Yoshimura is to make the company’s name synonymous with synthetic leather. For Ultrafabrics Holdings Co. supplying seating material to Tesla Inc., United Airlines Holdings Inc. and furniture makers isn't just good for the environment, it's a potentially lucrative, albeit challenging, business.The goal for Noboru Yoshimura, 60, president of the Tokyo-based manufacturer, is to make the company's name synonymous with synthetic leather. “More and more people are using our leather,” he said in an interview. “We're consciously developing premium products, and that strategy is in line with the times.” For years, leather made from processed cowhides or sheepskin was seen as a premium option for car buyers. Now, environmentally conscious consumers are seeking out products ...