Twitter ad revenue – pressnews

In latest Twitter Blue push, Elon Musk vows big earning opportunities for verified accounts – at a cost

22Jul

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Technology

In latest Twitter Blue push, Elon Musk vows big earning opportunities for verified accounts – at a cost

[ad_1] Twitter has been attempting to push its subscription plan, Twitter Blue, a lot in recent times. Earlier today, the Twitter Support page reported that only verified accounts will get to send unlimited DMs, while unverified accounts will face a daily limit. After taking away the DM privileges, Elon Musk, the owner of the platform, has come out and promised big earning opportunities to anyone that buys the subscription. He even claimed that verified accounts will get the chance to earn thousands of dollars!Musk shared a tweet on Saturday, highlighting the proposition. He said, “Many accounts on this platform can earn thousands of dollars per month in advertising revenue sharing if they become verified subscribers”. He further added, sharing the details of the Twitter Blue plan, “Tak...

Mark Zuckerberg says Twitter-rival Threads’ daily users ahead of expectations, reveals future plans

18Jul

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Technology

Mark Zuckerberg says Twitter-rival Threads’ daily users ahead of expectations, reveals future plans

[ad_1] Ever since its launch on July 6, Meta's Instagram-powered Twitter-rival app Threads has been hitting big milestones. Just five days after its launch, it surpassed the massive 100 million registered users on the platform, becoming the fastest consumer application to reach this milestone and beating OpenAI's ChatGPT's record of 2 months. And now, Meta CEO Mark Zuckerberg has highlighted that the users are actively using the platform weeks after the launch.A few hours ago, Zuckerberg posted on Threads and said, “I'm very optimistic about how the Threads community is coming together. Early growth was off the charts, but more importantly, 10s of millions of people now come back daily. That's way ahead of what we expected”. He also revealed what the company plans to do with the platfor...

Musk Says Twitter Cash Flow Still Negative as Ad Revenue Halved

16Jul

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Technology

Musk Says Twitter Cash Flow Still Negative as Ad Revenue Halved

[ad_1] Twitter owner Elon Musk said the company still has a negative cash flow because of its heavy debt load and a roughly 50% drop in advertising revenue.The social media site will “need to reach positive cash flow before we have the luxury of anything else,” Musk said in a tweet. Several top advertisers paused spending on the platform after Musk acquired the company last year over concerns about changes the billionaire could make. Earlier this year, Musk said that many of the advertisers who fled had returned, and that becoming cash-flow positive was imminent. “Almost all of them have either come back or said they're coming back,” Musk said in a Twitter Spaces in April.Advertiser spending dropped 89% to $7.6 million over a two-month period early this year, according to estimates for ...

New Twitter CEO Linda Yaccarino plans to bring advertisers back

29Jun

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Technology

New Twitter CEO Linda Yaccarino plans to bring advertisers back

[ad_1] In May, Elon Musk officially announced Linda Yaccarino, the former chairperson of advertising sales for NBCUniversal, as the next CEO of Twitter. The move shocked many as it was believed that Yaccarino's opinions on advertisers and meeting their concerns was not really in sync with Musk's, who was losing advertisers on Twitter at an alarming rate due to his policies. However, it appears that Musk hired her specifically to bring back the ad revenue, and the new Twitter CEO is already making major progress in her task.According to a report by the Financial Times (FT), Yaccarino is working on a number of measures to bring back advertisers who left the platform under Elon Musk's ownership. Some of the measures include introducing a new video ads service, bringing more celebrities to ...

Twitter, ad verification company partner to give advertisers tweet-level analysis

26Jan

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Technology

Twitter, ad verification company partner to give advertisers tweet-level analysis

[ad_1] Twitter, ad verification company partner to give advertisers tweet-level analysis Twitter Inc and Integral Ad Science, a digital ad verification company, will team up to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday. The partnership comes at a time when the social media platform is struggling with falling revenue, as advertisers slash their spending on the platform after billionaire Elon Musk made several changes following his takeover. "Marketers are looking for confidence to continue to invest in Twitter and eventually grow their investment in Twitter... and that is what this is all about," said Craig Ziegler, senior vice president, Product Management of Integral Ad Science. IAS will also give advertise...

Here’s what Twitter lost in advertising revenue in final months of 2022

20Jan

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Technology

Here’s what Twitter lost in advertising revenue in final months of 2022

[ad_1] Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest shock to the company's dominant revenue source. Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to the Pathmatics estimates. Four advertisers reduced spending between 92% and 98.7% from the week before Musk's acquisition through the end of the year. Overall, advertising spending by the top 30 companies fell by 42% to an estimated $53.8 million for November and December combined, according to Pathmatics, despite an increase in spending by six of them. Pathmatics said the previously unreported figures on Twitter advertising are...

Snap Hopes For Ad Windfall as Brands Flee Elon Musk’s Twitter

7Dec

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Technology

Snap Hopes For Ad Windfall as Brands Flee Elon Musk’s Twitter

[ad_1] Investors in Snap Inc., one of the smaller social media networks, may be among the biggest beneficiaries of Twitter’s loss of advertisers. Investors in Snap Inc., one of the smaller social media networks, may be among the biggest beneficiaries of Twitter's loss of advertisers. Twitter could lose almost a third of its ad revenue as brands pull back from the site, according to estimates from MKM Partners LLC. Meta Platforms Inc.'s Instagram and Facebook would win the biggest chunk of that business, though the incremental sales would be about 1% of Meta's total revenue, MKM says. However, that same revenue would make a big difference for the Snapchat parent's much smaller operation, and possibly help revive the stock, which has lost more than three quarters of its value this year....