Tag: TikTok star

Technology

Israeli TikTok star Hadar Muchtar hopes to get out the youth vote

Ahead of Israel's elections, a 21-year-old TikTok star has tapped into the economic frustrations of the country's disaffected youth. Ahead of Israel's elections, a 21-year-old TikTok star has tapped into the economic frustrations of the country's disaffected youth, hoping to channel her social media following into political power.After her short videos clocked up hundreds of thousands of views, Hadar Muchtar has taken to the streets to campaign for her movement, Youth on Fire, or "Tzeirim Boarim" in Hebrew, ahead of the November 1 polls. On a warm autumn evening in Jerusalem's central Mahane Yehuda market, Muchtar clutched a microphone and called out: "We don't have enough money to live here!" Her campaign seeks to lower rental and transport costs in Israel, where prices are 40 perce...
Technology

Pot-bellied Japanese security guards reach TikTok stardom

They're your run-of-the-mill Japanese "salarymen," hard-working, pot-bellied, friendly and, well, rather regular. They're your run-of-the-mill Japanese "salarymen," hard-working, pot-bellied, friendly and, well, rather regular.But the chief executive and general manager at a tiny Japanese security company are among the nation's biggest TikTok stars, drawing 2.7 million followers and 54 million likes, and honored with awards as a trend-setter on the video-sharing app. Daikyo Security Co.'s account, which gathers goofy dances, gobbled instant noodles and other everyday fare, is the brainchild of the company president. Despite his unpretentious demeanor, Daisuke Sakurai is dead serious about not only enhancing brand power but a...