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Here’s what Twitter lost in advertising revenue in final months of 2022

20Jan

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Technology

Here’s what Twitter lost in advertising revenue in final months of 2022

[ad_1] Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest shock to the company's dominant revenue source. Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to the Pathmatics estimates. Four advertisers reduced spending between 92% and 98.7% from the week before Musk's acquisition through the end of the year. Overall, advertising spending by the top 30 companies fell by 42% to an estimated $53.8 million for November and December combined, according to Pathmatics, despite an increase in spending by six of them. Pathmatics said the previously unreported figures on Twitter advertising are...

Boycott Twitter? That Is What Some Want If Elon Musk Does THIS

[ad_1] Twitter Inc.’s top advertisers are being urged by dozens of advocacy groups to boycott the platform. Twitter Inc.'s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk lowers safety standards for content.The groups pressed companies including Apple Inc., Best Buy Co., Coca-Cola Co. and Verizon Communications Inc. in a letter to their chief executive officers Tuesday to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform. “Elon Musk is an erratic billionaire who has promised to roll back critical safeguards Twitter has put in place and replatform extremists who have repeatedly spewed hate, incited violence, and undermined our de...

Remember Campa Cola? The Soft Drink Is Set To Return This Diwali

[ad_1] If you are an 80s or 90s kid, you surely remember Campa Cola! India's very own soft drink brand, Campa Cola ruled the market for 15 years until the advent of foreign players (PepsiCo and Coca-Cola) in the late 90s. This home-grown soft drink came in pet bottles (both glass and plastic) with 'Campa' written on them. There were three flavours too - cola, lime and orange. Later the brand came up with a jeera soda version for the desi palate. But, over the years, Campa took a backseat, with people indulging more in the other soft drinks available in the market. And as a result, the sale of Campa got limited only to a few specific regions. But as per the PTI report, Reliance has recently acquired the soft drink brand Campa from Delhi-based Pure Drinks Group.The report reads, "The deal ...