Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business

3Feb

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Technology

Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business

Google's recent job cuts pushed out several company veterans who were instrumental in building its massive display advertising business — an operation that's now in the crosshairs of the US government. At least five executives who have played key roles in Google's ad tech division lost their jobs as part of the workforce reductions, according to posts on LinkedIn and people familiar with the decisions. Three of the executives came to Google with DoubleClick, the ad-tech firm the search giant struck a deal to buy in 2007. The acquisition made Google a powerhouse in digital advertising. While some of these executives had moved to other parts of the company, their departure may be a sign that Google is drifting away from a business that has weathered significant privacy and antitrus...

Big tech’s job-slashing wave

Google slashes nearly 12,000 jobs worldwide. The layoffs come a day after Microsoft said it would reduce staff numbers by 10,000, following similar cuts by Meta, Amazon and Twitter. Google's announcement Friday it would slash nearly 12,000 jobs worldwide is the latest in a series of mass layoffs in the once-unassailable tech sector, which is facing a huge downturn. Here are the others: - Amazon - The online retail giant said on January 5 it would cut more than 18,000 jobs from its workforce, citing "the uncertain economy" and the fact it had "hired rapidly" during the pandemic. During Covid, Amazon had gone on a hiring spree to meet an explosion in demand for deliveries, doubling its global staff between the beginning of 2020 and start of 2022. It was the largest among the r...

Google cuts 12,000 jobs as tech woes bite again

The layoffs come a day after Microsoft said it would reduce staff numbers by 10,000 in the coming months, following similar cuts by Facebook owner Meta, Amazon and Twitter as the tech sector girds for economic downturn. Google's parent company Alphabet announced Friday it will cut about 12,000 jobs globally, citing a changing economic reality as it became the latest US tech giant to enact large-scale restructuring. The layoffs come a day after Microsoft said it would reduce staff numbers by 10,000 in the coming months, following similar cuts by Facebook owner Meta, Amazon and Twitter as the tech sector girds for economic downturn. The cuts follow a major hiring spree during the height of the coronavirus pandemic when companies scrambled to meet demand as people went online for w...