Tag: Apple Car launch

Technology

Know Apple self-driving car launch date

Apple Inc has scaled back ambitious self-driving plans for its future electric vehicle and postponed the car's target launch date. Apple Inc has scaled back ambitious self-driving plans for its future electric vehicle and postponed the car's target launch date to 2026, Bloomberg News reported on Tuesday, citing people with knowledge of the matter. The iPhone maker's shares fell 2.4% following the report. The company's automotive efforts, known as Project Titan, have proceeded unevenly since 2014, when it first started to design a vehicle from scratch. Apple is now planning a less-ambitious design that will include a steering wheel and pedals and only support full autonomous capabilities on highways, the people told Bloomberg. The report added that the company plans to develop...
Technology

Apple’s Car Is Beloved Before It Even Exists

The brand ranked highly in a survey of new-vehicle owners released this week. If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren't enough to keep auto executives up at night, here's one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists. Strategic Vision just released the results of an annual study that this year reached 200,000 new-vehicle owners. For the first time, the consulting firm included Apple among the more than 45 brands it surveyed consumers about. The findings: 26% said they would “definitely consider” buying a set of wheels from the iPhone maker, behind only Toyota and Honda. And 24% ticked the top box (“I love it”) when asked their i...