Super Plastronics to invest Rs 300 cr to make IoT based smart TVs




Super Plastronics, a brand licensee for HD LED TVs for India, on Tuesday said it will invest Rs 300 crore to strengthen its capabilities in IoT technologies to tap emerging opportunities in the smart home devices market.


Phased over three years, the investment will focus on building intelligent TVs that are intuitive and meet the demands of the ‘new Indian customer’, the Noida-based company said in a statement.



The investment will help HD LED TV to be a one-stop platform for work-from-home needs for the new customer, it added.


Equipped with large screens, Android TVs will also connect all the smart home devices in the house.


“We are committed to the Aatmanirbhar Bharat initiative,and Kodak TV will have a first-mover advantage, not only for the domestic market but also to compete globally. Kodak TV is offering aggressive pricing at better technology and expanding its infrastructure in India,” Super Plastronics Director and CEO Avneet Singh Marwah said.


According to him, a “new Indian customer” has evolved during the pandemic and the definition of TV has changed.


“It is estimated that by the end of 2023 there will be more than 1 million smart home devices in the Indian market,” he added.


Kodak HD LED TVs is developing a mobile application that would integrate the TV and appliances by voice command.


In 2020, Super Plastronics had announced expansion of its manufacturing capacity with an investment of Rs 500 crore.


“Now, we will be expanding our IoT investment so we can continue to give competition to phone brands which are entering into the TV category,” Marwah said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor





Source link