Bitcoin hits highest level in two weeks as institutions turn to crypto

rallied to a two-week high, with prices hovering near $54,000 as the digital currency rides a wave of investor demand for crypto assets.

The token rose 3.8% to $53,850 in early U.S. trading on Tuesday. While high-flying bets like Tesla Inc. and the ARK Innovation ETF have cratered recently, has steadily climbed on news of more institutional involvement in crypto.

On Monday, NYDIG, a provider of Bitcoin-related financial services, announced that it raised $200 million from investors including Stone Ridge Holdings Group, Morgan Stanley, New York Life, MassMutual and Soros Fund Management. NYDIG said adoption among institutions is accelerating, citing data that insurers have more than $1 billion in Bitcoin-related exposure on its platform.

“Bitcoin and Ethereum bullishness are back as more big-money bets keep flowing into cryptocurrencies,” Edward Moya, senior market analyst at Oanda, wrote in an email. “Institutional interest still seems strong.”

The narrative that longer-term investors such as family offices, insurers and corporate treasurers are adding exposure to tokens is controversial but gaining traction. Goldman Sachs Group Inc. recently said it’s seeing substantial demand from institutions as it works to restart its trading desk.

Technical analysis is also supportive of higher prices, according to a report by Evercore ISI strategist Rich Ross, who said Bitcoin could reach $75,000.

In recent days, oil billionaire Kjell Inge Rokke came out in favor of Bitcoin and Rokke’s Aker ASA is setting up a new business to tap into its potential.

“Bit­coin may still go to zero. But it can also become the core of a new monetary ­architecture,” Rokke, Norway’s second-richest person with an estimated $5.4 billion net worth, wrote in a shareholder letter. He says it’s not inconceivable that one Bit­coin could one day “be worth mil­lions of dollars.”

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